Jason Santa Maria talking about his new project, Editorially, yesterday:

For today we ship.

“Coming soon. Sign up to get invited.” That’s not quite shipping.

Contrast with Macdrifter’s and Erik Hess’ new project, CriticMarkup–a tool by coincidence not completely unrelated to Editorially. Announced with no pre-hype, and available on multiple platforms.

Editorially maybe the coolest thing for writing since the typewriter. But I’ll reserve judgment until it actually, you know, ships.